Most Users Dating App

admin 12/22/2021

With respect to female users and women, 17% of this demographic admitted to using online dating sites or apps for a serious relationship and 10% for marriage. This is perhaps surprising - many people would imagine that it is women who used online dating as a means to.

Ashley Batz/Bustle
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It's not exactly a secret that dating app use among millennials is super common: we use our phones for everything else, so it makes sense that we'd use an app to find a partner or hookup, too. That being said, not all dating apps are created equal, and some are more popular than others — but which one takes the top spot? According to a new survey of 294 singles from Piper Jaffray, Tinder is the most popular dating app among single millennials: 27 percent of millennial respondents said they use Tinder, as opposed to only 12 percent who said they use runner-up Bumble, Yahoo Finance reports.

But what is it about Tinder in particular that appeals to millennials? 'Raised on video games and coming of age during social media, it's not surprising that the average millennial gets bored easily and can have a short attention span — [and] Tinder is ideal for this,' Jonathan Bennett, dating/relationship expert at Double Trust Dating, tells Bustle. 'After all, you don't need to wade through someone's life history to find them attractive. Tinder gives you the essentials and you can make a choice from there.'

Tinder has users from 190 different countries and is believed that it’s the most tolerant dating app in terms of race, gender, and sexual preference. Since its’ launching in 2012, there have been over 20 billion matches on the app. Available in 190 countries, it's the most popular dating app in the US. If you live in a large city, the potential dating pool is huge – the app claims to produce 26 million matches every day. Because Tinder is location based and 76% of users live in urban areas, your odds of finding a match significantly decrease in smaller, rural cities. Grindr users return week over week more consistently than any other dating app users. The weekly churn of Black People Meet is nearly four times higher than Grindr, and the churn of eHarmony is. Tinder is valued higher than Badoo as it is the most popular app in the highest revenue-per-user region of North America. Both apps have similar active user numbers. Badoo’s key audience is in Europe and South America. These markets tend to spend less money on dating apps.

There's also the simple fact that Tinder has been around — and steadily gaining popularity — for as long as many of us have dabbled in online dating, meaning plenty of millennials have long thought of it as their go-to dating app. 'Unlike many of the other major online dating services, Tinder was launched as many millennials were getting to the age where they wanted a relationship,' Bennett says. 'So, from a purely practical standpoint, I'd suspect many millennials use Tinder because they're comfortable with it, it meets their needs, and they see no need to use anything else.'

But just because Tinder is the most widely used dating app among our generation, doesn't mean it's the only worthwhile dating app out there. If you're curious about what other apps young people frequent, here's a ranking of the six most popular dating apps among millennials in 2018, according to the survey.

According to the Piper Jaffray survey, 27 percent of single millennials — as well as 22 percent of single non-millennials — said Tinder was their dating app of choice, which could be due in part to how user-friendly the app is.

'For a generally very tech literate generation that demands a user friendly experience, the simplicity of Tinder is a huge plus,' Bennett says. 'You get a short bio and a few photos, then you swipe. It's a simple, but effective system.'

The second-most popular app among Millennials, the survey found, was Bumble — an app that originally made a name for itself because of its focus on giving women more power on dating apps, and has since expanded to give users even more options, like Bumble BFF (for finding friends) and Bumble Bizz (for making professional connections).

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Ahh, OkCupid: an oldie but a goodie. The third-most popular dating app first launched in 2004 (!!), but the OkCupid that we now know and love has been through a lot of changes in the past decade. Most recently, OkCupid has taken on the motto 'dating deserves better,' and has made it a point to focus on helping users foster more real, deeper connections — swoon.

According to the survey, PlentyOfFish was the fourth-most popular dating app among millennials. But even though it's not necessarily the frontrunner for *millennials*looking for love, it still has plenty of loyal users: it's the best dating app to use in several states (like Rhode Island and Maine).

The fifth-most popular app among Gen Y is Coffee Meets Bagel, an app that's goal is to help you find your 'everything bagel' (how cute is that?!). CMB also has a slightly more unique format for heterosexual users: male users are given 21 matches (aka 'bagels') each day at noon, and they can like or pass on each one — then women are shown men who've already liked them and can choose who among that bunch they want to connect with.

Last but not least is Match, an app that markets itself as a dating app to find a more serious, long-lasting connection. But even though it ranks last in this particular survey doesn't mean it's not worth trying, particularly if you — like many of your fellow millennials — want to find love.

No matter which dating app is your fave, though, there's always the potential for you to find your perfect match online — so get out there and get to swiping!

Which dating app will you be using for St Valentine’s Day? We had a quick look at the dating apps sector across major countries to identify which were the leading apps in each market. One app has managed to be the worldwide market leader by far. However, the challengers depend from one country to another. Check out our report for further details.

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Using our new App and Market Intelligence Add-Ons, we can rapidly pull data for top dating apps in major countries and compare their download share. Don’t miss out on these amazing new AppTweak features that will allow you to build great market research reports in only a couple of minutes.

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For this analysis, we focused on some major mobile markets per continent. The selected countries were: the United States, Brazil, the United Kingdom, France, Germany, Saudi Arabia, India, Japan, and South Korea.

For each country, we selected the top dating apps - we used our Market Intelligence Top Charts feature to rapidly identify top-performing dating apps in each market. The analyzed apps are: Tinder, Happn, Bumble, LivU, Hinge, Match, Coffee meets Bagel, and Inside Circle.

We then created a report in App Intelligence for these countries and apps to compare their downloads. In a couple of clicks, we could identify worldwide leading apps vs. local leaders. Read below to discover the market share of the leading dating app and which dating apps are specific to a country.

Tinder is n°1 worldwide dating app by far

When we sum the downloads of all the analyzed apps in all the considered countries, Tinder stands out as the leading app by far. This is true on both the App and Play Store.

The download history of analyzed apps across all selected countries and both App and Play Store.

The total downloads of the Tinder app are 3 times higher than the 2nd leading app Happn. Tinder represents 51% of overall downloads (across both Stores), Happn is far behind with 17% of downloads.

Share of downloads by app (App and Play Store summed).

Except for Tinder, the top apps vary considerably from App to Play Store

If we look at the total downloads of these apps across the selected countries on the App Store and the Play Store separately, we see that apart from Tinder, the top apps are totally different. On the Play Store, Happn and LivU appear in the 2nd and 3rd positions with 23% and 12% of download share respectively. On the App Store, Bumble and Hinge are the apps behind Tinder with 22% and 15% market share.

Share of downloads by app: Apple App Store vs. Google Play Store

These numbers show how different apps focus on each store. Tinder has a leading presence in both stores, however, Bumble and Hinge get most of their downloads from the App Store (66% and 79% respectively). Happn and LivU, on the other hand, concentrate their downloads from the Play Store with 87% and 86% of download share.

Share of downloads from the App and Play Store for each app.

Some countries are more fragmented than others

If we dig into the data per country, we see that Tinder is always the leading app. However, 2nd and 3rd apps differ from one country to another. We can also see that some markets are more fragmented than others.

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Top 3 dating apps across countries (downloads from App and Play Store are summed)

According to the graphs above, we can see that the apps Bumble and LivU are the two dating apps that have managed to tap into the largest number of countries. Bumble appears among the top 3 apps in 7 of the 9 countries, and LivU among 5 out of 9.

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We can also see that the app Happn is a real Tinder challenger in Brazil, India, and France. In these countries, Tinder’s position as leader isn’t as established as elsewhere, with the Indian market being the most fragmented. On the other hand, we can see that in Germany, Japan, South Korea, and Saudi Arabia, Tinder has totally crushed the competition with more than 70% of download share each time.

In addition, it’s interesting to note that Hinge appears in the top 3 dating apps of the English markets (US and UK), highlighting a focused strategy for that app. This also explains why the app gets such a high share of downloads from the App Store since both these markets have a high share of iPhones.

Finally, to totally interpret these numbers, it’s important to consider the size of each market. We had a look at the share of downloads from the lifestyle category that are driven from each of these countries on the App and Play Store.


Download share of the Lifestyle category by country

On the App Store, the US is by far the biggest market, with 44% of downloads from the Lifestyle category coming from that country. Japan is in 2nd position, emphasizing the importance of this country in terms of App Store downloads from the Lifestyle category.

On the Play Store, the leading countries are India (30%) and Brazil (21%), with the US only appearing in 3rd position (15%). South Korea and Japan also constitute big markets that aren’t to be ignored.

Continental EU countries and Saudi Arabia, however, are quite small markets for the Lifestyle category on both the App and Play Store. This is an indicator of how mobile dating is accepted in these countries.

A quick summary of Mobile Dating

To summarize,

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  • Tinder is by far the world’s largest dating app, the app alone gets more than 50% share of total mobile dating downloads.
  • In some markets such as Germany, Japan, and South Korea, this leadership even goes up to more than 70% of download share.
  • India, France, and the United Kingdom are the most fragmented markets, with challenger apps such as Happn and Bumble representing a good portion of total download share.
  • Mobile dating is a big thing in countries such as the US, Brazil, Japan, and South Korea. However, the market is much smaller in countries such as France, Germany, and Saudi Arabia.

All this data was gathered from AppTweak’s App and Market Intelligence features. Sign up to the 7-day free trial and access this huge pool of data to conduct your own market research.

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